PS/SOPPS for IC （marketing）and UCL （project management）
In the globalizing world, the commercial environment is getting complicated and the scale of corporation keeps on increasing. The increasingly fierce competitions demand business owners or managers to develop a thorough understanding towards the business world, so as to handle complex issue with insightfulness and resourcefulness. My successful experience in academic studies, project researches and various internships brought me profound influence, as those major findings dashed my stereotype image of management. In this digital era, management is never just about simply giving commands to manipulate each department and considering nothing but the management layer’s interest and preference. In most occasions, effective gathering, mining, analyzing of data and managerial methods are of great significance of business operation and development. To my understanding, management is an interdisciplinary and a coverall subject. It’s about how to integrate all kinds of resources to achieve the best performance such as capital, financial management, human resource, marketing and other forces. As a professional manager, one needs to take macro-economic background and strategic marketing into consideration when making decisions or managing products and brands. Thus, I am applying for the MSc International Management of Imperial College London with all my sincerity, as it perfectly matches my background and offers targeted modules that will foster my overall competences to face the most pressing challenges in future career.
I am currently studying the national key major-International Trade and Commerce at a project 211 university-University of Hainan with an average mark of 87.77, ranking the top 3 in the class and being awarded a series of scholarships. Out of great passion, I focused on and gained the most impressive scores in the modules like Principles of Management, Principles of Political Economy, Micro-economics, Introduction to World Economy, E-commerce, Marketing, etc. With academic support and strong recommendation from professors, I have participated in several papers’ research and publishing in the most influential national core project and periodicals in CSSCI and The Economics Issue. To my delight, I worked as the third author of “The Impact of US QE Upon China’s Macroeconomics – Analysis Based on TVP-VAR”, a research sponsored by both National Natural Science Foundation (Project No.71563008,71473066) and Hainan Province Natural Science Foundation (Project No. 717093). After professional data collection and statistical analysis, I came to the conclusion that the US QE policy has caused China’s transmitted inflation which is in the long run negative to the Sino-US trade relationship, and China’s exports to the US is especially affected.
With valuable experience of data and economic analysis, I was recommended to be a core member for a study “The Welfare Dependency of Subsistence Allowance System: Theories & Empirical”, which is part of the university students’ innovation and start-up training projects. Based on my knowledge and leadership, I arranged tasks of qu